Goodahead delivers comprehensive e-commerce platform migration services that ensure seamless transition while preserving your valuable business data and functionality. Our strategic approach maintains business continuity throughout the migration process, minimizing downtime and protecting your SEO rankings for consistent revenue growth.
Key Benefits of Our Migration Services
- Zero business disruption with carefully planned migration strategies
- Complete data integrity with 100% accurate transfer of products, customers, and orders
- Preserved SEO rankings and organic traffic during platform transition
- Seamless third-party integration transfers that maintain business operations
- Expert post-migration support and performance optimization
Strategic Migration Planning: Ensuring Business Continuity
Our e-commerce migration strategy creates a comprehensive roadmap tailored to your specific business needs and technical requirements. We conduct thorough assessments of your current platform architecture, identifying custom functionalities and critical business processes that must be preserved.
The planning phase includes detailed risk assessment, timeline development, and stakeholder alignment to ensure clear expectations. This strategic approach allows us to optimize technical performance during migration, creating the foundation for a successful transition with minimal business impact.
Complete Data & Content Migration: Preserving Your Digital Assets
Data migration specialists at Goodahead implement proven methodologies to transfer your products, customers, and order history with 100% accuracy. We employ advanced data mapping techniques and validation processes to maintain data integrity throughout the migration process.
Our team preserves critical SEO elements including URL structures, metadata, and content relationships to maintain search rankings. This meticulous approach to multi-channel e-commerce strategy ensures your valuable digital assets transfer completely to your new platform without performance impacts.
Third-Party Extensions & Integrations: Maintaining Your Business Ecosystem
Third-party integrations are expertly managed through our comprehensive assessment of payment gateways, shipping providers, and business systems. Our development team evaluates each extension’s compatibility with your new platform and implements equivalent solutions where necessary.
We develop custom modules when direct replacements aren’t available to maintain critical business functionalities. This integration expertise ensures your payment and shipping integrations continue to function seamlessly after migration, preventing revenue disruption.
Comprehensive Testing & Quality Assurance: Validating Every Aspect
E-commerce platform testing follows our rigorous QA process that validates all migrated components through systematic user flow analysis. We implement both automated and manual testing protocols that simulate real-world scenarios to identify potential issues before launch.
Our testing covers payment processing, search functionality, mobile responsiveness, and data integrity verification. This comprehensive approach to user experience and conversion optimization ensures your new platform delivers flawless performance from day one.
Seamless Launch & Post-Migration Support: Ensuring Ongoing Success
Our team executes a carefully orchestrated launch plan that minimizes downtime during the transition to your new platform. We provide dedicated post-migration support to quickly address any issues that may arise after going live.
Ongoing optimization and performance monitoring ensure your new e-commerce environment operates at peak efficiency. This commitment to excellence includes comprehensive e-commerce process automation training for your team to leverage all capabilities of your new platform.
Real-World Success with Goodahead’s Migration Services
Keskisenkello: Finland’s Leading Online Watch Retailer
Keskisenkello faced significant challenges with their outdated Viskan platform that limited growth and functionality for this premium watch retailer.
Solution: Goodahead implemented a strategic transition from Viskan to Magento 1, and ultimately to Magento 2, with custom modules like ‘Engraving’ and ‘Gift Cart’ while integrating nShift Delivery Checkout, Odoo ERP, and AlgoliaSearch.
Results: The migration led to tripled revenue and cemented market dominance through enhanced website functionality, performance, and scalability.
WheelerShip: E-commerce Platform Transformation
WheelerShip approached Goodahead in 2018 to improve their e-commerce site’s conversion rate and resolve issues with sluggish development and stagnant feature updates.
Solution: Goodahead conducted a complete platform overhaul including improved performance, enhanced functionality, and website redesign. The team also implemented a Wholesale API system for efficient order management.
Results: The migration doubled mobile conversions and significantly improved order accuracy and processing speed for wholesale customers.
“Accessibility, availability, communication, positive attitudes, responsiveness, willingness to go above and beyond, true sense of partnership, overcoming adversity, organization, our team, senses of humour”
— Kate Cannova, Chief Business Officer
More info about E-commerce Platform Migration Services
Frequently Asked Questions
How long does a typical e-commerce platform migration take?
Migration timelines typically range from 8-16 weeks depending on store complexity, data volume, and custom functionality requirements. Our team performs a thorough assessment during the planning phase to provide you with an accurate timeline specific to your project scope and business requirements.
Will my SEO rankings be affected during migration?
With proper planning, SEO impact can be minimized or avoided entirely. We implement comprehensive URL mapping, 301 redirects, and metadata preservation to maintain search rankings. Our approach includes pre-migration SEO audits and post-migration monitoring to quickly address any potential issues that might affect organic traffic.
How do you handle custom functionality during migration?
Custom functionality is carefully assessed during the planning phase to determine the best implementation approach on the new platform. We either find equivalent extensions, develop custom modules, or recreate the functionality using native features of the new platform. Our goal is to maintain or enhance all business-critical operations during the transition.
How much downtime should we expect during migration?
We aim for near-zero downtime during the final cutover by implementing a parallel development approach. Most migrations can be completed with only 1-4 hours of downtime during off-peak hours. For businesses requiring absolute continuity, we can implement blue-green deployment strategies that virtually eliminate customer-facing downtime.
What post-migration support do you provide?
Our standard migration packages include 30 days of intensive post-launch support to address any immediate issues, with options for extended support plans. We provide comprehensive training for your team, detailed documentation, and ongoing optimization services to ensure long-term success on your new platform.
Businesses That Benefit Most from Our Migration Services
- Growing Mid-Market Retailers: Businesses outgrowing their current platform’s capabilities who need more advanced features, better performance, and increased scalability.
- B2B Companies with Complex Requirements: Organizations needing sophisticated customer account structures, pricing rules, and ordering workflows that their current platform cannot support.
- Multi-Brand or Multi-Store Operations: Retailers managing multiple storefronts who need centralized inventory and streamlined management across all properties.
- International Merchants: Businesses expanding globally who require multi-language, multi-currency, and regional tax compliance capabilities.
- Merchants on Sunset Platforms: Companies using platforms approaching end-of-life or with diminishing support who need to transition to maintain security and functionality.
Technical Prerequisites for Successful Migration
- Complete access to your current platform’s database and codebase
- Inventory of all third-party integrations and extensions currently in use
- Documentation of custom functionality and business-critical workflows
- Access to analytics and performance data to establish baselines
- Hosting environment specifications for the new platform
- Inventory of all URL structures and redirects currently in place
- Complete product catalog with all attributes and relationships
- Customer data including account structures and order history
How Our Migration Approach Compares
Unlike agencies that rely heavily on automated migration tools, Goodahead employs a strategic, hands-on approach that addresses the unique complexities of each business. While DIY migrations or economy providers may offer lower upfront costs, they often result in lost data, broken functionality, and SEO penalties that cost significantly more in the long run. Our comprehensive methodology includes thorough planning, custom development where needed, and rigorous testing that prevents post-launch emergencies. This approach minimizes business disruption and protects revenue during what can otherwise be a high-risk transition period.
Common Platform Migration Integrations
- ERP Systems: Odoo, SAP, NetSuite, Microsoft Dynamics
- Payment Gateways: Stripe, PayPal, Klarna, Adyen, Authorize.net
- Shipping Solutions: nShift Delivery Checkout, ShipStation, ShipperHQ, FedEx, UPS
- Marketing Automation: Mailchimp, Klaviyo, Bronto, HubSpot, Omnisend
- CRM Platforms: Salesforce, HubSpot, Zoho, Microsoft Dynamics
- Search & Merchandising: Algolia, Elasticsearch, Klevu, Searchspring
- Inventory Management: Brightpearl, TradeGecko, Cin7, Linnworks
- Analytics Tools: Google Analytics, Hotjar, Mixpanel, Glew.io